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Community & Events Fundraising
Good practice, case studies, expert advice and tips on community and events fundraising for charities.
The fundraising climate challenge
As charities come under increasing pressure to demonstrate their eco-credentials, how are the sector’s financial engines converting to greener, cleaner fuel?
Marathon postponement announcement sparks complaints
After it was announced that the 2022 London Marathon will be postponed, Rebecca Cooney finds out why some charities are hitting the wall with the iconic event
Telethons without TV: Why the internet is the future of broadcast fundraising
As totals raised by telethons continue to fall, what can charities learn from an online fundraiser in 2017?
Park Lane Stables: the last chance saloon
How a small, local charity’s urgent crowdfunding appeal captured the public imagination – and secured its future. Photographs by Colin Stout
How community share offers could mobilise social and financial capital
Community share offers could provide a financial boost to charities looking to diversify, and connect them with local supporters and initiatives
Photo feature: Meet the real distance runners
After Covid-19 disrupted the 2020 London Marathon, thousands of charity fundraisers raced solo for the causes that matter to them. Third Sector met four people going the distance
How the Royal British Legion’s Poppy Appeal has adapted to the coronavirus crisis
The Poppy Appeal has been running since 1921 and is a cornerstone of the legion’s income. Rebecca Cooney finds out how the charity plans to tackle its 2020 appeal
In the face of a fundraising crisis, constancy is a high-value commodity
As the impact of the coronavirus makes fundraising increasingly difficult, charities should be asking what they can do for their donors, Rebecca Cooney hears
Charity shops: Alive and thriving on the high street
The retail sector as a whole is struggling. Yet many charity shops are not only surviving, but growing their income. PJ White finds out what it takes to succeed
Fundraising study: Giving remains a national pastime
Third Sector's annual Donating Trends survey finds few people are signing up to the Fundraising Preference Service, there is work to do on public trust, but a refreshingly high number of people still give, writes Rebecca Cooney
Is the gala ball the Cinderella of fundraising?
With a number of charities moving away from the traditional gala offering, some say this technique has had its day. Susannah Birkwood reports
Mass events show no sign of losing their popularity
At a time when methods such as telephone fundraising and direct mail are getting less popular, the sector can't seem to get enough of mass-participation events. Susannah Birkwood reports
Analysis: The three dry campaigns - compare and contrast
Health charities have battled it out with rival efforts to promote alcohol abstinence. Susannah Birkwood reports
Kevin Cahill of Comic Relief: 'There is still public trust in us as an organisation'
The chief executive of the red nose charity talks to Tim Smedley about its history, its methods and getting through a recent scandal
Crossing the UK with young people's support
Beeline Britain is a fundraising expedition project that completed the first-ever straight-line journey between Land's End and John O' Groats to raise money for Blesma, the charity for wounded and limbless veterans
Business partner: Bidwells and Children's Hospice Association Scotland
The property management firm has set each of its 500 members of staff the goal of raising £175 in one year for organisations supporting children with terminal illnesses
Interview: Steve Wyler
The outgoing chief executive of Locality talks to Andy Hillier about the future of localism and the capacity of communities to solve their own problems
Case Study: Midlands Air Ambulance Charity and RAF Museum Cosford
The West Midlands charities raised £30,000 by holding a motorcycle ride and a festival
Big Giver: London Community Foundation
The grant-maker funds diverse projects across education, health, employment and social inclusion with sums of up to £60,000
How to turn marathon runners into long-term supporters
Maintaining a tidy donor database and getting the tone right in communications can keep first-time fundraisers interested in a charity, writes Mark Roy
Change makers: RNLI
We look at how the lifeboat charity launched the first-ever street collection for a charitable cause in 1891
Peter Gilheany: Find ways to make awareness days inspiring - not a recurring burden
The concept is going through a renaissance thanks to Movember and Cancer Research UK's Dryathlon. Our columnist offers his advice on making your awareness day a success
Change maker: Macmillan Cancer Support
The cancer charity's national coffee mornings are a simple idea, but have raised more than £95m so far
Case Study: Alcohol Concern
The charity's Dry January campaign has experienced a surge in support
The serious lessons of the CharityGiving controversy
Peter Gotham, a partner at MHA MacIntyre Hudson, explains the steps charities can take to avoid being left out of pocket
Third Sector Excellence Awards 2012: Fundraising Event - Winner: Shelter: Vertical Rush
Awarded to an innovative fundraising event that achieved or exceeded its targets
Analysis: A first step towards clearer regulation for fundraising
The Hodgson review was deeply critical of confusion and duplication in the way fundraising complaints are dealt with. Jenna Pudelek examines how the three main bodies have responded and hears from the four key figures
Analysis: Fundraising complaints - Are some methods being pushed too hard?
The Fundraising Standards Board's annual complaints report highlights persistent problems and new developments. Stephen Cook looks at direct mail and telephone calls and Jenna Pudelek reports on challenge events and email fundraising
Case study: Action for Children and Elephant Family
The children's charity and the charity funding the endangered Asian Elephant staged the largest ever Easter egg hunt
Debate: Should charities refuse to refund deposits to fundraisers who cancel?
The Fundraising Standards Board recently ruled that Childreach International did not breach its event guidelines
The Fundraiser's Toolkit
Expert advice, tips and good practice case studies.
Third Sector Insight
Sponsored webcasts, surveys and expert reports from Third Sector partners
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How charities can make the right impact
For charities today the challenge is that...
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How charities’ workplace culture can prevent controversies
The third sector has never been under such...
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Cyber and data security - how prepared is your charity?
This report provides an overview of the current...