Complaint about RSPCA ad upheld

Helen Barrett

The advertising watchdog has upheld complaints about an RSPCA advert on the grounds that the charity's reputation and profile inspire public trust in its advertising claims.

The Advertising Standards Authority upheld complaints by farmers about a press advert in March that urged supporters to lobby the Government to abandon proposals for a badger cull to stop the spread of bovine TB (Third Sector, 1 March).

After an investigation, the ASA decided the charity's press campaign was misleading and said it had not substantiated its claim that the main cause of the spread of bovine TB in cows is infection from other cattle, not badgers.

John Rolls, director of animal welfare at the RSPCA, said: "We are dismayed because the ASA's initial finding supported our view."

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