Consumers prepared to cut charity direct debits

Almost a third of people say they would axe their direct debits to charity if they had to curb their spending, a poll has found.

The survey of 1,000 people, by marketing consultancy G2 Data Dynamics, found that 31 per cent would stop their charity donations if they were forced to reduce their monthly expenditure.

It was the third most popular economy, after cutting back on holidays (61 per cent of respondents) and stopping eating in restaurants (60 per cent).

Ten per cent said they would give up their mobile phones and 4 per cent said they would go without broadband access.

Alan Thorpe, commercial and operations director at G2 Data Dynamics, said the poll was a harsh warning to charities.

"They would do well to look again at their customer databases to make sure they do all they can to avoid being the first on people's chopping blocks," he said.

"As prices go up and salary increases look less likely, people are reconsidering what is essential in their everyday lives."

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