A new online shopping app that enables people to donate a percentage of the price of their online purchases to specific charities was launched yesterday.
Consumers can download Give as you Live, which is powered by Everyclick, to their computers for free. They then choose which charity a percentage of the purchase price will go to. The amount donated varies between retailers but is typically about 2.5 per cent.
Whenever people using the software search for an item on a search engine such as Google, a list of retailers that are signed up to the scheme will appear alongside other results, enabling consumers to choose a retailer that is signed up to the scheme.
If consumers go directly to a retailer's site, an icon will let them know whether that retailer is signed up and what percentage of the purchase will go to the charity. More than 1,000 retailers have already signed up, including John Lewis, Tesco, Expedia and lastminute.com.
All UK charities are automatically registered on the app.
Polly Gowers, chief executive of Everyclick, said charities should tell their supporters to download the app before its public launch in March.
"The more supporters a charity gets signed up, the greater slice they will get, because consumers can support only one charity at a time with this," she said.
She said the software allowed consumers to continue with their normal shopping habits, while donating to charity in a hassle-free way.
Everyclick has also partnered with the technology company Blackbaud, which has created a free application for its fundraising software The Raiser's Edge. This will allow charities to report and analyse their fundraising activity through Give as you Live.
Click to download The Give as you Live app.