Control freakery

An eight-year old girl portrayed as a puppet controlled by a ventriloquist is the central character in one of two new TV adverts from the NSPCC. The 60-second ad, created by Saatchi & Saatchi and shown above, illustrates how child abusers control their victims. The ad will air on terrestrial channels from mid-October to show the psychological effects of child abuse. The ventriloquist 'abuser' leaves the girl powerless to make friends, pay attention at school or speak to her mother about what is happening. Meanwhile, a 90-second DRTV ad, to air on Channel 4, Five and satellite channels, asks viewers to give £2 per month. One of the three scenarios shows a young boy trying to barricade himself in his room while waiting for his father to break in and beat him.

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