The convention, which starts on 7 July, is in its 19th year. "This is all about individuals," Lindsay Boswell, chief executive of the institute, told Third Sector. "We've never approached learning from that direction before.
"The event really looks at pulling together information and advice to help fundraisers look at making more of their careers. Personal development is key to our whole strategy of engaging with individual fundraisers much more."
The convention will also feature a new series of sessions called Six Secrets of Successful Fundraising. Members of the institute held three focus groups with fundraising directors to identify these secrets.
Richard Turner, fundraising director of ActionAid, is presenting secret number three: 'keep it simple'. "People shouldn't dismiss something because it's not sophisticated," Turner told Third Sector.
The convention will close with a plenary session covering the highlights of the event. "One of the biggest problems with the convention is that a lot of people miss things," said Boswell. "This will pull everything together so people don't miss out."