Corporate giant backs charity ad

A charity is running an advertising campaign, paid for entirely by the pharmaceutical giant GlaxoSmithKline, to attract more volunteer professionals.

GSK is paying £15,000 for 18 adverts to appear in The Times and The Daily Telegraph between now and the autumn on behalf of Reach, which matches professional volunteers with third-sector organisations. The Donate Your Brain ad features a strapline that says "GlaxoSmithKline generously funds this campaign".

Reach's annual turnover stands at only £450,000, but it places more than 1,500 volunteers a year.

Andrew Phillips, development manager at Reach, said the group found it hard to attract traditional corporate support such as charity of the year deals because it is a "second-tier organisation".

Last week, Third Sector reported how corporate donations had fallen to 1 per cent of the sector's income.

- See Editorial, page 22, and Hot Issue, page 23.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

Latest Jobs

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners

Markel

Expert Hub

Insurance advice from Markel

Guide: What insurance does your charity need?

Guide: What insurance does your charity need?

Partner Content: Presented By Markel

Third Sector Logo

Get our bulletins. Read more articles. Join a growing community of Third Sector professionals

Register now