Toyota GB and Guide Dogs have launched a two-year partnership to support four guide dog puppies throughout their training. It costs £41,000 to train a guide dog. Toyota staff have named three of the four puppies the company will fund Genchi, Poppy and Elsie. The fourth puppy, Banjo, a seven-week-old retriever-Labrador cross, was named in a social media campaign and will star in series of a films by Toyota about his training, which will be shared on social media.
Ryvita has become the headline sponsor for Cancer Research UK’s events Walk All Over Cancer and Shine Night Walk in London, and an official partner for the Race for Life event. The company will contribute £5 each towards the fundraising efforts of 5,000 people signing up to Walk All Over Cancer.
Over the course of 10 days, the Channel 5 children’s TV show Milkshake! uploaded videos of its presenters reading from different books specially chosen by the BookTrust as part of a partnership between the show and the charity. The TV show also ran a competition offering children the chance to win copies of the 10 featured books.
The rock band Iron Maiden has teamed up with the brewing company Robinsons to produce a beer in support of Help for Heroes. The charity will receive 6p for every pint of the golden ale Light Brigade sold and 6p for every bottle, which will be available in Morrisons supermarkets.