In 2017, the supermarket chain Aldi embarked on a five-year partnership with the Teenage Cancer Trust, aiming to raise £5m for the charity.
Two years later, the company is already more than halfway to achieving its goal, having raised £3m.
Fritz Walleczek, managing director of corporate responsibility at Aldi UK, says: "Many of us know someone who has been affected by cancer. Raising £3m in the space of just two years has proven how much TCT’s work means to our customers and colleagues alike. They have been biking, baking, running and even skydiving to help TCT support those affected by an issue that is close to many people’s hearts."
The company chose the charity, he says, because it believed it would be able to have a tangible impact on the charity’s work that would be visible over the five years of the partnership. And, Walleczek says, the charity felt like a natural fit for the company’s values.
"At Aldi, we believe everyone should have access to the tools required to help their families and loved ones live a healthy lifestyle, no matter what their circumstances," he says.
The money the company has raised so far is enough to fund 30 nursing roles, 15 youth support officers and four regional coordinators, he says.
"Our colleagues all over the UK have really thrown themselves into the partnership, and we are extremely proud of this," he says.
Most of the money came from local initiatives by employees at the supermarket’s 825 stores, including running the London Marathon and completing a 7,000-mile bike ride.
Almost £300,000 came from customers through the sale of Christmas cards and Kevin the Carrot soft toys, and £30,000 came from staff signing up to donate a small amount from their monthly wages.
Kate Collins, chief executive of TCT, says the current total is an amazing achievement and the charity is "incredibly grateful for the passionate and enthusiastic support Aldi’s team" has shown.
"Every pound raised has been vital in allowing us to protect and grow our specialist service," she says.
"We’re really looking forward to hitting future milestones together and reaching more young people than ever before."