The Countryside Alliance's new chief executive Simon Hart has said the organisation will concentrate on "solid and clearly verifiable campaigning".
Hart, previously director of the alliance's hunting campaign, will be at the forefront of opposition to the Government's anti-hunting bill, which it is expected will be presented to parliament next year.
Hart replaces Richard Burge, who was instrumental in co-ordinating last year's Liberty and Livelihood march, which saw more than 400,000 people take to the streets in protest at the Government's plans to ban hunting.
Hart joined the alliance in 1999, and before that worked as a chartered surveyor. He said maintaining the quality and high profile of the organisation's public campaigning was his main priority.
"Any organisation can get headlines and can be controversial, but as an organisation we excel at solid and clearly verifiable campaigning on issues such as hunting," he said.