Credit crunch will harm charity income, predicts research

Charities could be facing a drop in donations because of public worries about the current slump in the economy, according to new research.

A telephone poll of more than 500 British adults by market research organisation Nems revealed that 31 per cent of regular donors expected to donate less in the near future.

Half of those questioned admitted that they had limited their donations to the recent Burma appeals because of financial concerns.

"When donations slump as members of the public tighten their purse strings, a charity’s marketing budget is often the first thing to be cut," said Geoff Siggens, director of Nems. "Charities will need to make the money they do have work much more effectively for them."

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