As a charity, your reputation is everything. That’s why senior leadership and communications professionals need to be in the mindset that an emergency or reputational crisis can happen at any moment. A crisis can hit any organisation, at any time, but charities have faced more scrutiny than ever before in the wake of safeguarding scandals. A badly handled crisis is the greatest risk to an organisation's reputation, but if handled well it can improve your image and grow your supporter base. Steps can be taken to identify potential reputational risks in order to mitigate a crisis, yet while every crisis can’t always be avoided, organisations can ensure they have a robust framework in place in order to respond and manage a crisis effectively.
At Third Sector’s Crisis Planning & Response Briefing you’ll hear from experts who have been in the eye of the storm and discover how they reacted and what, on reflection, they’d do differently.
This briefing will be held under Chatham House Rules to encourage an honest and open discussion.
Why should you attend?
- Prepare and plan for a multi-domain crisis
- Discover how to respond effectively in the midst of a storm
- Learn how to work effectively with media during a crisis
- Understand how to respond during the first hour of a crisis
Judy Smith, Founder & President Smith & Company
Judy A. Smith is the founder and President of Smith & Company, a leading strategic advisory firm with offices in Washington D.C., Los Angeles and New York. Over the last 25 years, Ms. Smith has brought her unique combination of communication skills, media savvy, legal and political acumen to clients facing a wide array of issues and challenges throughout the United States and abroad.
Sean O'Neill, Chief reporter, The Times
He began his journalism career in Northern Ireland in the 1980s and joined The Times in 2004 after 11 years at the Daily Telegraph. He was The Times's crime and security editor from 2007 - covering policing and terrorism - before taking up his current role in 2015. In the past year, he broke the story of Oxfam’s cover-up of sexual exploitation by aid workers of young women in earthquake-stricken Haiti. Sean has also written about his own experience dealing with leukaemia as part of a campaign which recently saw the NHS lift restrictions on access to a new blood cancer drug.
Patrick Olszowski, Founder, Outrageous Impact Ltd
Outrageous Impact works to research and decode human behaviour so people and organisations can prepare for the future and thrive. Patrick’s work spans innovation, campaigns and communications. Patrick has handled many multi-channel, high profile crises for clients across the last 15 years, most recently at Grenfell Tower.
Tim Toulmin, Director, Alder
Tim is the Managing Director of Alder, a management and communication consultancy which advises clients including charities at times of crisis, uncertainty or change. A former Director of the Press Complaints Commission, he is also a Trustee of Stonewall and an adviser to public affairs specialists Pagefield Communications. www.alder-uk.com
Nikki Hill, Director of marketing & communications Muscular Dystrophy UK
Nikki has worked in voluntary sector communications for 30 years with charities including Help the Aged (now Age UK), Stroke, Arthritis Care and Muscular Dystrophy UK. She has averted many potential issues from seeing the light of day. However, there are times when unexpected events result in a crisis for the charity. Nikki will look at how Muscular Dystrophy UK turned a damaging reputational issue into an opportunity to show leadership and integrity that attracted public support.
Claire Davidson, Partner, DRD Partnerships
Claire started her career in Scotland specialising in the promotion of FMCG and corporate brand-building and inward investment. In 1997 Claire moved to Shandwick as its CEO responsible for consumer, healthcare and global brands, working with some of the world's biggest corporations across over 100 countries. Over her career, Claire has developed an expertise in litigation communications and crisis and issues management; she regularly provides senior counsel in these areas to global corporations, shareholder groups, trustee boards, membership associations, individuals and charities. DRD Partnership, co-founded by Claire in 2012, regularly works with clients to build communications strategies addressing issues such as regulation, safeguarding, workplace culture, social media campaigning and public policy. Claire provides counsel to international corporate leadership teams, the management of higher education providers, the heads of international NGOs and leaders of human rights campaigns. Claire frequently facilitates global meetings addressing complex issues and works closely with clients and advocacy groups in the EU, the US and internationally.
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