Information Links
Sections
- 09:00 - Registration
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09:30 -
Welcome from Third Sector
Andy Hillier, Editor - Third Sector -
09:35 -
Chair’s opening remarks and overview trust in the charity sector
Why effective communication in a crisis is more important than ever with a higher level of public accountability and increased media scrutiny
Phil Hall, chairman, The PHA Group -
09:40 -
Staff and volunteer conduct: dealing with the fallout from the RNLI pornographic mug scandal
Key points:
Ensuring a code of conduct for all staff and volunteers to prevent issues arising and maintain public trust in standards
Investigation under time pressure and the RNLI response to the crisis
Addressing the media fallout from dismissing staff and standing down volunteers to avoid prolonging the crisis
Informing and equipping staff and volunteers to respond to the public after a crisis
Isla Reynolds, senior media engagement manager, RNLI
Jess Noble, internal communications manager, RNLI -
10:00 -
Presentation: Delivering an empathetic response to a crisis
Key points:
Delivering a swift response to a specific crisis in coordination with your legal team
Guidance on balancing empathy and sincerity in response to crises with legal responsibility
Pre-empting the secondary effects of a crisis and being aware of the implications for staff, contracts and finances
Stuart Thomson, head of public affairs, BDB Pitmans -
10:20 -
Interview: Communication with the press in a crisis - why honesty is the best policy
Key points:
Creating a dialogue with journalists in a crisis to lead the conversation
Tips for distinguishing a crisis from negative coverage
Effectively preparing staff for communication with the media
Considering privacy and protecting personal information in a crisis
Phil Hall, chairman, The PHA Group
Tom Warren, investigative reporter, BuzzFeed News
Claire Grindal, head of media, Alzheimer's Society -
10:40 -
Spotless: the role of brand in defending your reputation in times of crisis
Key points:
Can you combat negative press through consistent positive coverage before a crisis?
What is brand and how can you use it to protect against crises?
Developing a powerful brand for public and member support in times of crisis
Max du Bois, Executive Director, Spencer du Bois -
11:00 -
Working with internal teams, agencies and regulators in a crisis
Key points:
Using guidance from communications experts to improve your crisis plan
Working with other teams within your organisation to prevent, report and address crises
Hannah Richards, head of communications, Care International UK
Mark Flannagan, director of marketing and communications, Alder Hey Children's NHS Foundation Trust
Phil Hall, chairman, The PHA Group
Sarah Miller, head of communications, NHS Clinical Commissioners -
11:30 -
Chair’s closing remarks
Phil Hall, chairman, The PHA Group - 11:45 - CLOSE OF THE EVENT
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