Agenda

This briefing will be held under Chatham House Rules to encourage an honest and open discussion.

08:30 Registration and networking

09:00 Welcome from Third Sector and chair's opening remarks

Judy Smith, Founder & President, Smith & Company

09:05 Presentation and Q&A: Charity sector crisis - the role of the Commission to improve public trust and confidence

  • How does the Charity Commission engage with charities during a crisis and what are the regulators expectations from industry?
  • Industry collaboration to improve the reputation of the sector as a whole 

Polly Kettenacker, Deputy head of external affairs, Charity Commission 

09:25 Presentation and Q&A: Planning ahead- how to avoid a reputational catastrophe

  • What lessons can be learned from other cases
  • The role of trustees vs the executive
  • Principles of good crisis PR management

Tim Toulmin, Director, Alder

09:45 Interview with the media- working with media in the midst of a crisis

  • How to manage conversations during a crisis
  • The traits and tactics for an effective media interview 

Manveen Rana, Senior Broadcast Journalist, BBC
Sean O'Neill, Chief Reporter, The Times

10:10 Case study & Q&A: Muscular Dystrophy UK- when your charity ambassador goes rogue

  • What happened during the first hour of the crisis unfolding- responding on social and mainstream media
  • How to avoid a crisis- maintaining and monitoring your risk register and ensuring your trustees are brought into it
  • Lessons learnt and key takeaways from the crisis- what would I do differently?

Nikki Hill, Director of Marketing and Communications, Muscular Dystrophy UK

10:25 Interactive crisis training: how do you respond in the first hour of a crisis?

A situation has just unfolded which, unless dealt with effectively, risks damaging the reputation of your charity. The crisis has spanned multiple domains; social media, national media, and impacts multiple stakeholders. During this session, delegates will be presented with a fictional situation and crisis response plan, attendees will then go through a series of polling questions on steps they would take in the immediate aftermath of a crisis- are you prepared because the clock is ticking?
Patrick Olszowski, Founder, Outrageous Impact

10:55 Presentation: Managing External Scrutiny Internally: How to ensure your organisation survives a crisis

  • The principles of communicating internally during a crisis: who, what, when, why and how?
  • Preparing your internal channels ahead of a crisis
  • Ensuring team wellbeing
  • Communicating internally post-crisis

Claire Davidson, Partner, DRD Partnership

11:10 Chair's closing remarks

11:15 Close of conference

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