The former chief marketing officer at the BBC has been appointed to take over from Ed Aspel as fundraising chief of Cancer Research UK.
Philip Almond will take up the role of executive director of fundraising and marketing at the UK’s biggest fundraising charity in December.
Aspel will retire at the end of this month, after four years in his current role and nine at the charity in total.
Almond, who is currently a freelance marketing consultant, spent six years as the BBC’s chief marketing officer, where he worked on growing public support for the broadcaster when its charter was renewed in 2017. He founded BBC Creative, the BBC’s award-winning in-house creative.
Before that, Almond worked at the alcoholic drink manufacturer Diageo for 17 years as global brand director and chief marketing officer.
In a statement, he said he was very excited to join the charity.
"Fundraising underpins everything the charity achieves, and it will be a huge privilege to head one of the most successful teams in the sector," he said.
"The charity is very close to my heart, and I’m looking forward to working with so many inspiring people who are equally passionate about the cause."
Michelle Mitchell, CRUK’s chief executive, said Almond’s "wealth of marketing experience will help us to continue to keep our supporters at the heart of everything we do and ultimately help us beat cancer sooner".