Cancer Research UK has launched an online version of its flagship Race for Life fundraising campaign after physical events were postponed until the autumn because of the coronavirus pandemic.
The charity, which raised £35m in 2018/19 through Race for Life, which normally consists of 5km, 10km and mud obstacle course events that participants are sponsored to take part in.
Last month the charity said it expected to lose about 25 per cent of its fundraised income this year as a result of the restrictions to combat the spread of coronavirus.
The new campaign, Race for Life at Home, is encouraging people to take part in sponsored solo physical challenges, either running a set distance alone or doing activities such as burpees or yoga in their own living rooms.
The charity will also run a series of Facebook live events offering exercise routines people with which people can join in.
The campaign, which will use the slogan “Apart but still together. Join the Race for Life at Home”, has been developed in partnership with the creative agency Anomaly and is sponsored by Tesco.
According to a statement released by the charity, it aims to create a collective online experience and encourage supporters to come up with their own challenges, alone or with their families, safely in their own homes, and share them with #RaceForLifeAtHome.
Sarah Pickersgill, head of Race for Life, said: “We’ve made the difficult decision to postpone our Race for Life events until later in the year, and this will inevitably have an impact on Cancer Research UK’s ability to carry out life-saving research.
“While many of us may feel our lives have been put on hold, cancer hasn’t stopped, and people affected by cancer need our support more than ever.
“We wanted to do something to bring our fantastic community together and thank them for their ongoing patience and commitment, which is why we’re very excited to launch Race for Life at Home.”