The volunteering and learning charity CSV has partnered with the bank Barclays to promote its annual volunteering campaign on the front of thousands of so-called 'Boris' bicycles across London.
Barclays, the sponsor of the cycle hire scheme in London, has donated the branding space on the front of 2,000 bicycles – about a quarter of the total – to promote CSV’s Make a Difference – Get Inspired! campaign.
The branding space will be used promote the campaign, which aims to get people more involved in their communities, until 9 November.
The CSV has been running the Make a Difference campaign since 1986, and this year it is being supported by the record producer Pete Waterman. In the past it has been a one-day event, but this year the campaign is running for the whole of October to get more people involved, the charity said.
Ashok Vaswani, chief executive of Barclays retail and business banking, said Barclays had supported the Make a Difference campaign for the past 13 years.
"It promotes and celebrates volunteering and how contributing time and skills to a variety of causes benefit the community as a whole," said Vaswani. "That’s why we’re delighted to be able to use our sponsorship of Barclays cycle hire to support such a valuable initiative."
Lucy de Groot, chief executive of CSV, said: "Having our logo on the front of the iconic Barclays cycle hire bikes in London will be a fantastic eye-catching way of attracting attention to a very important event in the CSV calendar."