- This story was corrected on 4 November: see final paragraph
Dame Stephanie Shirley, who was appointed as the Government's philanthropy ambassador in April this year, has launched a website that allows philanthropists to explain their giving by uploading videos of themselves talking about their charitable work.
Those featuring on the site already include James Caan, entrepreneur and one of the dragons on BBC2's Dragon's Den, Matthew Bowcock, a technology company start-up specialist and chair of the Community Foundation, and Sarah Teacher, director for next-generation philanthropy at the Institute for Philanthropy.
The site, called Ambassador(s) for Philanthropy, says philanthropists do not have a collective voice. It says there is a deep-seated notion that "Brits don't talk about their money or their giving" and that it aims to change this by encouraging them to share their stories about who they have given money to and how the money was spent.
The philanthropy ambassador role was announced in the Government's report Real Help for Communities in February this year.
- The philanthropists do not upload videos of themselves: they are formally interviewed and filmed.