Nearly half of the UK population would give to local good causes if they had more information about charities in their areas.
The finding comes in research for GuideStar UK, the charity website officially launched on Monday. It is being billed as "a Google for the voluntary sector" and has information on all 167,000 registered charities in England and Wales.
The YouGov poll found that 41 per cent would support local charities if they knew more about them. GuideStar estimates that this would generate about £104m extra over Christmas.
Almost a third, 31 per cent, would also be more willing to contribute their time or money to national charities if they had more information, and a fifth, or 22 per cent, would give to international charities.
The research also shows that another 41 per cent are wary of giving money to charity because they do not have sufficient confidence about how their money would be spent.
- See News Analysis, page 11.