Impact measurement always has been at the core of fundraising. All good fundraisers know that the opportunity to tell your donors how much of a difference their money is making is a valuable way to build relationships. And that's what leads to growth. We at Catch22 are committed to reaching more young people with more interventions that make a difference to their lives. To be able to do this, we need funding that will grow our business, and we believe that providing funders with impact measurement is a great way to achieve this aim.
Tom Lewis-Reynier, head of fundraising, Catch22
Each grant we apply for now includes impact assessment as a core part of the application. The trend we are seeing is that funders are funding fewer long-term programmes but want them to be 'life-changing', with more significant social impact. As a charity that is focused on addressing attitudes of prejudice through education, our challenge to measure impact is harder than most. But by focusing on the impact we can have in the medium term we are starting to give funders the feedback they are looking for.
Robert Posner, chief operating officer, Anne Frank Trust UK
It is core to fundraising already. It is absolutely right for funders and donors to expect charities to demonstrate what difference they make to their beneficiaries. What is not right and can be a dangerous diversion of time, effort and money is a one-size-fits-all, social-return-on-investment approach. The current appetite for this is worrying. Measurement can be done effectively internally. Funders and donors need to be responsible about what they ask for and ensure it is proportionate to both the capacity and the type of work a charity is engaged in.
Cath Lee, chief executive, Small Charities Coalition