For dementia becomes Dementia UK

Rebranding cost the charity about £5,500

Dementia UK: new logo
Dementia UK: new logo

* This article was corrected on 7 April. See note below

The charity for dementia has changed its name to Dementia UK, with the strapline "improving quality of life".

The organisation said the name change would provide it with a more distinctive identity and encourage more people to talk openly about the condition.

Most of the work on the rebrand, which cost the charity about £5,500, was done by Minerva Public Relations and Communications.

Ann Windiate, chair of Dementia UK, said in a statement: "The change of name reflects our aspiration to increase our reach to the people we support and train, and is in keeping with the increasingly high regard in which the charity's work is held in the field of dementia care."

Correction note: Most of the work on the rebrand was done in-house. Minerva Public Relations and Communications helped to promote the name change.


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