Diabetes UK

The charity's fundraising website recovered its costs within six months

Diabetes UK's fundraising website
Diabetes UK's fundraising website

In 2009 the charity launched its Diabetes Challenge website to engage new supporters and boost fundraising.

Diabetes UK wanted to cover set-up costs within year one, and this was achieved in under six months.

642 fundraising challenges were set up in year one, raising more than £150,000 so far. About 50 per cent of these challenge-takers are new to Diabetes UK.

4,631 donations have been received and 98 per cent of these donors are new to Diabetes UK.

84 per cent of donors tick the Gift Aid box, compared with 65 per cent on the main Diabetes UK site.

"Our award-winning fundraising website covered its costs within six months and reached a wealth of new donors," said Graeme Manuel, digital media manager at Diabetes UK. 

Topics:
Communications

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