Digital Campaign of the Week: Holocaust Memorial Day Trust

A short film featuring survivors' stories sets out to keep viewers watching to the end

Ben Helfgott is featured in the Holocaust Memorial Day film
Ben Helfgott is featured in the Holocaust Memorial Day film

What is it?

A 10-minute film called Legacy of Hope, released last week to mark the run-up to Holocaust Memorial Day on 27 January 2010. Next year will be 65th anniversary of the liberation of the Auschwitz-Birkenau concentration camp. The film features first-hand accounts by survivors of the camp.

Why a short film?

"We wanted to find a way of engaging people, particularly young people, who know nothing about the holocaust or genocide," says Carly Whyborn, chief executive of the trust.

"Previous internet films we have produced have been chapter-specific, in that they have allowed people to jump around between scenes. This film is different because it must be watched in its entirety."

The film is part of a package of free resources from the trust for schools, colleges, local authorities and community groups.

How much did it cost?

£25,000. It was made by production company Chocolate Films.

How is it being promoted?

On the trust's website, and on its YouTube channel. The film will also be shown offline at gatherings and events. For example, cinemas in the London borough of Lewisham will screen the film before main features.

Third Sector's verdict

An informative and ultimately uplifting film. The lack of any playback or pause mechanism is an innovative feature.


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