Digital Campaign of the Week: Royal British Legion

The charity for serving and ex-Service men and women has launched a new website to help people remember loved ones all year around

Never Forget Tribute Fund website
Never Forget Tribute Fund website

What is it?

The Royal British Legion has commemorated this Remembrance Day, 11 November 2010, by unveiling a new tribute fund website. The in memoriam website, Never Forget, has been created to give people a way to create a growing online memorial for those they've lost.

What does the website do?

People will be able to upload videos, images and words related to their loved ones who have died by creating a ‘tribute fund’. Videos can be added by uploading them to YouTube and putting the link onto the fund. Other people can then also add images and videos, with an email notification being sent to the fund owner to approve.

Each tribute fund can be personalised with information about the conflict, and an emblem of the person’s regiment.

Website users can also plant a poppy in the Legions ‘Field of Remembrance’ and a visitor book is created for each fund, with the pages turned just like a real book.

What about donations?

The website, which has been created by Whitewater, has a direct debit functionality, making the giving process much easier, and encouraging more regular donations.

How is the website being promoted?

People will be driven to the website both by the Royal British Legion’s Facebook and Twitter routes, by a dedicated Tributefunds Facebook application and by the Royal British Legion website.

Third Sector verdict:

A well-timed campaign, set to capitalise on media attention surrounding Remembrance Day. The website gives people a platform to share memories by using YouTube and other social media channels. Adding the direct debit function also encourages users and viewers to donate while seeing examples of why the charity needs the money through the tribute funds.



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