Digital campaign of the week: Trees for Cities

The environmental charity is saving paper with the first digital edition of Tree Times, its quarterly supporter magazine

Trees for Cities: Tree Times magazine
Trees for Cities: Tree Times magazine

What is it?
Trees for Cities' first digital magazine, created after supporters told the charity they preferred communication by email. It looks just like a paper magazine, only digital.

How was it created?
Design agency the Portman Consultancy created the template for the first issue at a discounted rate of £500. The next issue will be created in-house with the help of volunteers, says Joe Chown, the charity's fundraising and marketing manager.

How was it paid for?
Costs were covered by corporate sponsorship, to coincide with the charity's recent Trees for Streets poster campaign.
Trees for Cities is also considering selling advertising space in future editions.

How is it being promoted?
The first issue was emailed to the charity's database of 16,000 subscribers, but Trees for Cities hopes planned promotional activity on social networking sites such as Facebook and Twitter will increase circulation.

What does Trees for Cities hope to achieve?
To show supporters the impact their donations make, and to boost the charity's fundraising campaign to raise £1m for street tree planting.

Third Sector's verdict
An entertaining, innovative idea that will appeal to environmentally conscious young urbanites.

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