Digital Campaign of the Week: YouthNet

Celebrities and go-getting professionals encourage young people to get serious about their careers in YouthNet's latest viral campaign

YouthNet's Your Life on Track campaign
YouthNet's Your Life on Track campaign

What is it?

A viral video featuring advice for young people by experts from the worlds of music, fashion, journalism, beauty and business. 

It promotes Lifetracks.com, a new website from young people's charity YouthNet that offers help and advice on work, study and training.  

How did YouthNet persuade celebrities to participate?

Digital agency GraphicoDMG was commissioned to create the viral.

"They used their contacts and relationships with agents to approach celebrities, then arranged a day of filming that people could drop into at a time convenient to them," says Natasha Judd, the charity's marketing manager. 

How is the video being promoted?

Through the Your Life On Track channel on YouTube, as well as websites, forums, blogs and e-newsletters. 

How much did it cost? 

£25,000. The Vodafone Foundation funded the project. 

Third Sector's verdict

Entertaining, colourful and informative. It's difficult to talk to young adults aged 16 to 25 without sounding patronising or preachy, but this viral pulls it off.

 

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in
Follow us on:

Latest Jobs

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners

Markel

Expert Hub

Insurance advice from Markel

Charity property: could you be entitled to a huge VAT saving?

Charity property: could you be entitled to a huge VAT saving?

Partner Content: Presented By Markel

When a property is being constructed, VAT is charged at the standard rate. But if you're a charity, health body, educational institution, housing association or finance house, the work may well fall into a category that justifies zero-rating - and you could make a massive saving

Third Sector Logo

Get our bulletins. Read more articles. Join a growing community of Third Sector professionals

Register now