The digital divide: how to reach the profitable side

Third Sector Promotion Blackbaud

Whether you’re a digital whizz or a bit of a technophobe, no one in the nonprofit world can really afford to ignore digital transformation right now. Pivoting online has been a lifeline for nonprofit organisations to keep functioning and fundraising during the pandemic – and pushed many further into digital territory than they have ever ventured before. And as the sector still struggles to deal with the impacts of the pandemic, a clear gap is emerging between the most digitally advanced nonprofits, and those that are falling behind. 

The brand new 2021 Status of UK Fundraising benchmark report from Blackbaud reveals continuing tough times for the sector, with only 21% of organisations meeting this year’s fundraising targets, and highlighted the ongoing importance of digital in its recovery. It found that only around one in 10 UK nonprofits would describe themselves as digitally mature – but those organisations are more likely to be gaining supporters, managing pandemic impacts effectively, and feeling more optimistic about the future. 

Join Emily Burt from Third Sector and speakers from nonprofits at various stages of their digital transformation for a webinar discussion in partnership with Blackbaud, as we reveal the key findings of the report, and discuss: 

  • What differentiates digitally mature organisations from digital sceptics.
  • The barriers to digital transformation – and how to overcome them.
  • How digitally successful organisations of all sizes are leveraging their tech. 
  • What’s next – the tech and tools shaping the future of the sector. 


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