Digital festive round-up: Save the Children partners with the treasure hunt app Snatch

Plus: The Stroke Association overhauls its digital offering and the RSPCA tugs on the public's heart strings

The augmented reality treasure hunt app Snatch is giving players the chance to show whether they are naughty or nice as part of a Save The Children campaign.

The app, which was launched earlier this year, gives players the opportunity to win real-world prizes from big brands. It has been downloaded more than 700,000 times, with more than half a million parcels already won from companies including Nike, Xbox, Netflix, Uber, Now TV and Virgin Wines. Save the Children hopes that players will instead donate their prizes in the lead up to Christmas.

Every time a player wins a cash prize between 6 and 15 December they will be asked whether they want to keep their prize or donate it to the charity. Snatch will match whatever players donate up to £10,000.

Helena Wiltshire, head of PR and consumer partnerships at Save the Children, said: "We’re excited to be working with Snatch this Christmas. It’s an exciting new way to raise funds and we hope, together, we’ll raise a substantial sum to bring essentials such as healthcare, education, protection and food to the millions of children around the world who are missing out on the most basic support."

Free to download and play, Snatch works by using a player’s smartphone location paired with augmented reality to transform their surroundings into an interactive playground. Players then compete to capture parcels and claim the real prize hidden within.

The Stroke Association hopes to reap the benefit of a revamped donor online offering this Christmas after receiving feedback from supporters on improving the digital experience.

The charity worked with the digital studio Addition to comprehensively review the donation experience and will now handle different donation types, such as in-memory or paying in sponsorship and collections. The charity will also now be able to give its supporters more choice in how they make their donations, with options including Apple Pay.

Nina Walker, deputy director of fundraising at the Stroke Association, said: "We need to maximise every opportunity to fund our vital work. Generating income is crucial to helping people overcome the devastating impact a stroke can have. That’s why our new donation experience will be a real boost to our organisation. We hope it will encourage as many people as possible to support our work and make donations to help conquer stroke."

Finally, the RSPCA hopes to win the best Christmas advert accolade with a pull on the public's heart strings.

Woody the Christmas pup is a video tale about a cuddly toy dog who is thrown out with the rubbish before being rescued and taken in for care by the RSPCA, and is part of its Kindness at Christmas campaign.

Alan Laxton, broadcast manager at the RSPCA, said: "While this story is of a toy dog – with a twist at the end – this story is played out every day across the RSPCA, but for real. We take in the most cruelly treated and neglected animals from across England and Wales and work hard to rescue, rehabilitate and rehome them."

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