Digital & Mobile Fundraising
Good practice, case studies, expert advice and tips on digital fundraising for charities, including web sites, e-commerce, social media and mobile fundraising.
As charities come under increasing pressure to demonstrate their eco-credentials, how are the sector’s financial engines converting to greener, cleaner fuel?
How a small, local charity’s urgent crowdfunding appeal captured the public imagination – and secured its future. Photographs by Colin Stout
Rebecca Cooney finds out about the opportunities provided by collaborative crowdfunding this December
Rebecca Cooney explores how the Injustice Advent Calendar is asking for small acts of activism, rather than money, in the run-up to Christmas
Facebook is a major fundraising tool for charities. But with hate speech and misinformation rife across the platform, should more organisations be logging off? Stephen Delahunty reports
The Poppy Appeal has been running since 1921 and is a cornerstone of the legion’s income. Rebecca Cooney finds out how the charity plans to tackle its 2020 appeal
Charities, like other organisations, had little time to prepare for working from home amid the coronavirus escalation. Rebecca Cooney finds out how they can make the most out of the experience
How can charities turn clicks into cash? Rebecca Cooney asks organisations that have managed to do so
Rebecca Cooney discusses fundraising with Paul Amadi from the British Red Cross and Victoria Smith from Shelter. Plus: the role of technology in fundraising and reporting from the IoF Major Donor Conference
The retail sector as a whole is struggling. Yet many charity shops are not only surviving, but growing their income. PJ White finds out what it takes to succeed
Third Sector's annual Donating Trends survey finds few people are signing up to the Fundraising Preference Service, there is work to do on public trust, but a refreshingly high number of people still give, writes Rebecca Cooney
More payments were made with cards last year than with cash, but much of the charity sector has yet to be convinced that contactless methods are the future for fundraising. Tom de Castella reports
The RNLI's bold move to opt-in-only communications has generated positive results
With traditional fundraising channels facing big challenges, is digital about to take over? Susannah Birkwood reports on the emerging trends
Plus: The jury is still out on the value of contactless donations
Plus: CRM is moving with the times
With people carrying less cash in their pockets, contactless payments will become more important for the sector, writes our columnist
Alicia Robinson and Temina Milovanovic from Wateraid discuss the creation and execution of the award-winning campaign
The new media platform marries a video display with a coin operated changing room locker to create a micro donation opportunity for charities
Data analysis does not have to be the preserve of organisations with the biggest resources, argues Gabrielle de Wardener, culture & CSR director of EMEA at Aimia
The head of charities at the technology company Ve explains how charities can make the giving experience seamless
Charities naturally want to keep their fundraising ideas to themselves, but when a slogan or a concept goes viral, enforcement can be hard. Annette Rawstrone reports
Online giving is tipped to become the most popular way of donating, but the sector often fails to optimise the donor experience. Susannah Birkwood reports
Cancer Research UK did not start the social media craze of sharing photos of faces without make-up, but it responded fast and made the most of it, as Susannah Birkwood found out
The death of Stephen Sutton focused attention on the fees charged by the online donation site JustGiving. Susannah Birkwood reports on the business models of the company and its competitors
Text donation campaigns raised £32.7m in 2011, but are predicted to bring in as much as £150m next year. Ian Griggs assesses the potential of a growing method of fundraising
Big data - the gathering and analysis of large sets of figures - is playing an increasing part in business decision-making. Jenna Pudelek finds out, with two case studies, how it can help make charities more effective
To capitalise on the wealth of information becoming available, Dawn Austwick of the Big Lottery Fund says the sector needs "more geeks and nerds"
From knowing your audience to ensuring your website is smartphone-friendly, John Simcock offers his advice on charity fundraising online
Expert advice, tips and good practice case studies.
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