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Digital & Mobile Fundraising
Good practice, case studies, expert advice and tips on digital fundraising for charities, including web sites, e-commerce, social media and mobile fundraising.
Fundraising study: Giving remains a national pastime
Third Sector's annual Donating Trends survey finds few people are signing up to the Fundraising Preference Service, there is work to do on public trust, but a refreshingly high number of people still give, writes Rebecca Cooney
Will contactless be king?
More payments were made with cards last year than with cash, but much of the charity sector has yet to be convinced that contactless methods are the future for fundraising. Tom de Castella reports
Flying the flag for opting in
The RNLI's bold move to opt-in-only communications has generated positive results
The future of fundraising (Part I): The day of digital has come
With traditional fundraising channels facing big challenges, is digital about to take over? Susannah Birkwood reports on the emerging trends
The future of fundraising (Part II): How eBay has changed the game for charitable retail
Plus: The jury is still out on the value of contactless donations
The future of fundraising (Part III): Early days of virtual reality suggest it has a 'pull factor'
Plus: CRM is moving with the times
Kirsty Marrins: Tap to give is a trend charities can't ignore
With people carrying less cash in their pockets, contactless payments will become more important for the sector, writes our columnist
Video: How Wateraid created To Be A Girl
Alicia Robinson and Temina Milovanovic from Wateraid discuss the creation and execution of the award-winning campaign
Proximity targeting 'Hope Locker' growth after 'encouraging' trial with Wateraid
The new media platform marries a video display with a coin operated changing room locker to create a micro donation opportunity for charities
Six steps charities can follow to master data to boost funding
Data analysis does not have to be the preserve of organisations with the biggest resources, argues Gabrielle de Wardener, culture & CSR director of EMEA at Aimia
Neil Pauksztello: How to turn first-time visitors into long-term donors
The head of charities at the technology company Ve explains how charities can make the giving experience seamless
Analysis: You can protect a name - but not the idea itself
Charities naturally want to keep their fundraising ideas to themselves, but when a slogan or a concept goes viral, enforcement can be hard. Annette Rawstrone reports
Charities will soon live or die by the user experience
Online giving is tipped to become the most popular way of donating, but the sector often fails to optimise the donor experience. Susannah Birkwood reports
The lessons that CRUK learned from nomakeupselfies
Cancer Research UK did not start the social media craze of sharing photos of faces without make-up, but it responded fast and made the most of it, as Susannah Birkwood found out
Fundraising websites - playing the online percentages
The death of Stephen Sutton focused attention on the fees charged by the online donation site JustGiving. Susannah Birkwood reports on the business models of the company and its competitors
Analysis: Turning texters into long-term donors
Text donation campaigns raised £32.7m in 2011, but are predicted to bring in as much as £150m next year. Ian Griggs assesses the potential of a growing method of fundraising
Analysis: International development is leading the way on open data
To capitalise on the wealth of information becoming available, Dawn Austwick of the Big Lottery Fund says the sector needs "more geeks and nerds"
Analysis: Crunching the numbers for charity
Big data - the gathering and analysis of large sets of figures - is playing an increasing part in business decision-making. Jenna Pudelek finds out, with two case studies, how it can help make charities more effective
Five ways to make the most of online giving
From knowing your audience to ensuring your website is smartphone-friendly, John Simcock offers his advice on charity fundraising online
Why Twitter is a charity's best friend
Charities that spend time developing creative, varied social media accounts and communicating with potential donors will feel the benefits, writes Javier Buron
Case Study: Alcohol Concern
The charity's Dry January campaign has experienced a surge in support
Seven considerations for boosting mobile giving in 2014
The success of the Disasters Emergency Committee's Philippines appeal should encourage charities to review how they can capitalise on the growth in mobile fundraising, says John Simcock
Case study: The Durrell Wildlife Conservation Trust
The animal charity's Dodo video was designed to inspire a new generation of donors
Anna Taylor: Giving by text is worth looking into
Mobile donations are a worthwhile channel for many charities, writes our columnist
Debate: Is direct mail being replaced by email as a fundraising technique?
Figures from the Fundraising Standards Board show the amount of direct mail sent by its members fell last year
Case Study: Merlin
The international health charity's hunger challenge was a hit on Twitter
Tips on how to cultivate support from the digitally savvy
It's important to understand the habits of your charity supporters in order to better engage with them online, says Polly Gowers, founder of Give as you Live
How charities can make the most of online fundraising
As online fundraising continues to grow, social media expert Robert McAllen explains how charities should help their supporters to raise money and build long-term relationships with both participants and donors
Simon Norris: Charities need to improve the experience of online giving
A digital agency expert picks out some top tips for encouraging and reassuring donors
Analysis: A first step towards clearer regulation for fundraising
The Hodgson review was deeply critical of confusion and duplication in the way fundraising complaints are dealt with. Jenna Pudelek examines how the three main bodies have responded and hears from the four key figures
The Fundraiser's Toolkit
Expert advice, tips and good practice case studies.
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