Digital & Mobile Fundraising

Good practice, case studies, expert advice and tips on digital fundraising for charities, including web sites, e-commerce, social media and mobile fundraising.

The fundraising climate challenge

As charities come under increasing pressure to demonstrate their eco-credentials, how are the sector’s financial engines converting to greener, cleaner fuel?

Park Lane Stables: the last chance saloon

How a small, local charity’s urgent crowdfunding appeal captured the public imagination – and secured its future. Photographs by Colin Stout

Christmas fundraising series: Crowdfunding a festive feast

Rebecca Cooney finds out about the opportunities provided by collaborative crowdfunding this December

Christmas fundraising series: The gift of positive change

Rebecca Cooney explores how the Injustice Advent Calendar is asking for small acts of activism, rather than money, in the run-up to Christmas

Is it time for charities to log off Facebook?

Facebook is a major fundraising tool for charities. But with hate speech and misinformation rife across the platform, should more organisations be logging off? Stephen Delahunty reports

How the Royal British Legion’s Poppy Appeal has adapted to the coronavirus crisis

The Poppy Appeal has been running since 1921 and is a cornerstone of the legion’s income. Rebecca Cooney finds out how the charity plans to tackle its 2020 appeal

Top tips for remote working

Charities, like other organisations, had little time to prepare for working from home amid the coronavirus escalation. Rebecca Cooney finds out how they can make the most out of the experience

From followers to funds: raising money from your social media

How can charities turn clicks into cash? Rebecca Cooney asks organisations that have managed to do so

Third Sector Podcast #2: Future of Fundraising

Rebecca Cooney discusses fundraising with Paul Amadi from the British Red Cross and Victoria Smith from Shelter. Plus: the role of technology in fundraising and reporting from the IoF Major Donor Conference

Charity shops: Alive and thriving on the high street

The retail sector as a whole is struggling. Yet many charity shops are not only surviving, but growing their income. PJ White finds out what it takes to succeed

Fundraising study: Giving remains a national pastime

Third Sector's annual Donating Trends survey finds few people are signing up to the Fundraising Preference Service, there is work to do on public trust, but a refreshingly high number of people still give, writes Rebecca Cooney

Will contactless be king?

More payments were made with cards last year than with cash, but much of the charity sector has yet to be convinced that contactless methods are the future for fundraising. Tom de Castella reports

Flying the flag for opting in

The RNLI's bold move to opt-in-only communications has generated positive results

The future of fundraising (Part I): The day of digital has come

With traditional fundraising channels facing big challenges, is digital about to take over? Susannah Birkwood reports on the emerging trends

The future of fundraising (Part II): How eBay has changed the game for charitable retail

Plus: The jury is still out on the value of contactless donations

Kirsty Marrins: Tap to give is a trend charities can't ignore

With people carrying less cash in their pockets, contactless payments will become more important for the sector, writes our columnist

Video: How Wateraid created To Be A Girl

Alicia Robinson and Temina Milovanovic from Wateraid discuss the creation and execution of the award-winning campaign

Proximity targeting 'Hope Locker' growth after 'encouraging' trial with Wateraid

The new media platform marries a video display with a coin operated changing room locker to create a micro donation opportunity for charities

Six steps charities can follow to master data to boost funding

Data analysis does not have to be the preserve of organisations with the biggest resources, argues Gabrielle de Wardener, culture & CSR director of EMEA at Aimia

Neil Pauksztello: How to turn first-time visitors into long-term donors

The head of charities at the technology company Ve explains how charities can make the giving experience seamless

Analysis: You can protect a name - but not the idea itself

Charities naturally want to keep their fundraising ideas to themselves, but when a slogan or a concept goes viral, enforcement can be hard. Annette Rawstrone reports

Charities will soon live or die by the user experience

Online giving is tipped to become the most popular way of donating, but the sector often fails to optimise the donor experience. Susannah Birkwood reports

The lessons that CRUK learned from nomakeupselfies

Cancer Research UK did not start the social media craze of sharing photos of faces without make-up, but it responded fast and made the most of it, as Susannah Birkwood found out

Fundraising websites - playing the online percentages

The death of Stephen Sutton focused attention on the fees charged by the online donation site JustGiving. Susannah Birkwood reports on the business models of the company and its competitors

Analysis: Turning texters into long-term donors

Text donation campaigns raised £32.7m in 2011, but are predicted to bring in as much as £150m next year. Ian Griggs assesses the potential of a growing method of fundraising

Analysis: Crunching the numbers for charity

Big data - the gathering and analysis of large sets of figures - is playing an increasing part in business decision-making. Jenna Pudelek finds out, with two case studies, how it can help make charities more effective

Analysis: International development is leading the way on open data

To capitalise on the wealth of information becoming available, Dawn Austwick of the Big Lottery Fund says the sector needs "more geeks and nerds"

Five ways to make the most of online giving

From knowing your audience to ensuring your website is smartphone-friendly, John Simcock offers his advice on charity fundraising online

Why Twitter is a charity's best friend

Charities that spend time developing creative, varied social media accounts and communicating with potential donors will feel the benefits, writes Javier Buron

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