Breast Cancer Care is to livestream its annual fundraising fashion show on Facebook Live for the first time.
The charity, which is working with the video production platform Grabyo, will use Facebook’s native donate button to encourage viewers to donate to the charity while watching the show. It aims to increase the reach of its event and engage more potential donors through its use of live video.
The event – the Breast Cancer Show London 2018 – starts at 9.15pm on 4 October and will feature 31 models, all of whom have had a breast cancer diagnosis.
In a statement, Breast Cancer Care said: "Social media users are consistently watching more live video for longer on such platforms. Live social video brings communities together. Audiences can interact with one other while watching to share their thoughts and discuss the video they are watching, which creates a more memorable experience, leading to longer watch times and increased participation."
The National Theatre has launched state-of-the-art caption glasses to boost accessibility for deaf, deafened and hard of hearing theatre-goers.
The theatre worked with Stagetext and its Open Access Smart Capture technology, with the aim of making every production that the theatre produces accessible to audiences. The glasses use technology to synchronise automatically queued, but pre-prepared captions directly onto the lenses.
Further development and testing is planned for 2019 with support from members of the Stagetext User Panel and Stagetext’s expert captioners, in order to keep improving the technology.
Jonathan Suffolk, technical director of the National Theatre, said: "We have been developing this ground-breaking technology since 2014, with the vision of transforming access to the arts. We look forward to collaborating with partners across the arts industry to enable better audience access for all."