Digital round-up: Chicken nugget tweet triggers $100k donation

Plus: CRUK's Walk All Over Cancer; and Free A Girl's Week Against Child Prostitution

A fast-food fan hoping for a year’s supply of chicken nuggets has earned a corporate donation after he set a world Twitter record.

Carter Wilkerson asked the US fast-food outlet Wendy’s last month how many retweets he’d need for the free food only to receive the seemingly impossible answer of 18 million.

That didn’t put Wilkersen off, though, and to date he has been retweeted more than 3.6 million time, surpassing the previous record of 3.4 million held by the actor Ellen DeGeneres with her Oscars selfie.

Wendy’s rewarded Wilkersen’s record-breaker with a $100,000 donation to the Dave Thomas Foundation, a charity set up by Wendy’s founder in 1992.

Cancer Research UK has launched its latest Walk All Over Cancer campaign.

Although it is the fifth such campaign from the charity, June's is the first to be supported by a national above-the-line advertising campaign and comes after the success of the March initiative, which raised £1.3m.

A video directed by the award-winning music director Nez has been created to launch the campaign, which asks people to get fit by walking 10,000 steps a day and features a soundtrack supplied by the famous Nancy Sinatra song These Boots Are Made For Walkin', written by Lee Hazlewood. It will be seen on satellite channels, video on demand, radio, digital display and social media.

Jo Cooke, director of brand, marketing and innovation at Cancer Research UK, said: "Nancy Sinatra’s iconic song combined with Nez’s brilliant direction brings Walk All Over Cancer to life and showcases how easy it is to fit some extra steps into your day. We wanted to give a fun and upbeat feel to the challenge."

The international charity Free A Girl has released a disturbing new video to raise awareness of its campaign against child prostitution and to promote the Week Against Child Prostitution, which runs from 15 to 21 May.

The film, which has been created to underline the charity’s message that "sex is not child’s play", begins with young girls innocently unboxing sex toys and speculating on their uses before switching to video-cam footage of a girl being offered for sex. The film is being distributed through the Netherlands-based charity’s website and YouTube, with supporters encouraged to coordinate their own fundraising events and share support on social media using the hashtags #wtk17 and #freeagirl.

The director and co-founder of Free A Girl, Evelien Hölsken, said: "An estimated two million children all over the world are caught up in prostitution, of whom 1.2 million are in India. We want this to stop and appeal to the whole country to join forces with us and take action. Together, we can liberate the girls from the horrific circumstances in which they live and offer them a bright new future."

Digital Digital

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