Digital round-up: launches digital fundraising kit

Plus: Age UK aims to cut costs with new software provider

The fitness marketing specialist FMA has launched a digital product to help charities deliver their challenge event training guides and fundraising advice.

Get Event Fit delivers charity-branded event training programmes directly to a fundraiser’s digital device through the Get Event Fit app and online account. Five kilometre, 10k, half-marathon and marathon training programmes have been created with daily content designed to educate, motivate and inspire fundraisers with structured workouts, exercise instructions, nutritional advice, daily tips and motivational messages.

The training programmes are personalised to include the charity's brand logo, colours and information. Charities can also include up to two articles a week to be delivered within their programmes to educate fundraisers about their causes and offer fundraising advice and encouragement.

FMA is initally making the app available to a limited number of charites on a first-come, first-served basis and is asking for organisations to register their interest on before 30 November.

Talend, the cloud and big data integration software provider has linked up with Age UK to help the charity enhance its client services, save time and reduce costs estimated at nearly £100,000 a year.

The charity is using Talend Data Integration and Talend Data Quality to significantly enhance its client services, save time and reduce costs.

The organisation uploads information to its customer relationship management system from more than 120 data feeds, just one of which can contain as many as 250,000 records in a single file. By reducing the staff time previously needed to complete these processes, Age UK is able to cut costs.

Business benefits that Age UK receives from the high-quality data include better analytics and reporting so it can build models of how clients use its services. The charity is also able to more closely track sales of products in order to take advantage of cross-selling opportunities, optimise marketing campaigns by more precisely targeting customers and comply with data governance regulations by ensuring customers who have opted out of marketing campaigns are not contacted.

Tillat Kadri, CRM database services manager at Age UK, said the product allowed it to "deliver high-quality applications and integrations quickly".

He added: "Using Talend allows us to deliver faster, cleaner data uploads, which in turn enables us to more precisely target our marketing campaigns and be more responsive to our clients’ needs."

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