Digital round-up: A quarter of all card transactions now contactless

Plus: The Brain Tumour Charity relaunches its HeadSmart campaign with animated icon; shortlist for inaugural Charity Film Awards announced

The number of contactless card payments rose by more than 140 per cent year on year in 2016, figures from the UK Cards Association show. The trade body for the card payments industry said that 2.512 billion contactless transactions were made between January and November 2016, compared with 1.045bn for the same period in 2015. The UKCA added that 325 million purchases were made using contactless debit and credit cards in November 2016, accounting for 25 per cent of all card payments in the month. Although the UKCA could not tell Third Sector what proportion of transactions were for charitable purposes, the figures will be of interest to the sector after the Small Charitable Donations and Childcare Payments Act received royal assent this week. Under the reformed Gift Aid Small Donations Scheme, charities will be able to claim Gift Aid on contactless donations. New methods of donating through contactless payments are currently being developed. For example, the donations website JustGiving is working with the charity Bloodwise on an app that will enable users to donate with a tap of their debit cards or mobile phones using Apple Pay.

The Brain Tumour Charity has launched an animated icon to promote its HeadSmart campaign to raise awareness of brain tumour symptoms. Nicknamed Sam, the character represents 10 of the symptoms found in children. HeadSmart, which is run as a partnership between the Brain Tumour Charity, the Children’s Brain Tumour Research Centre and the Royal College of Paediatrics and Child Health, was relaunched this week specifically to target healthcare professionals, young people and parents of younger children. Because the campaign is designed appeal to a younger audience, the team behind it realised a new approach would be required. "The film had to work for the main HeadSmart site, but also reach teenagers in the social media spaces they inhabit," said Brett Davey, the creative director at Content Creatures, which created the video and branding. "We knew then that we weren’t being weird creatives, but had come up with an idea that would resonate; if people laugh at a video, they share it. That’s how social media works these days."

charity film awards

Nearly 80 charities have been shortlisted in the inaugural Charity Film Awards. The first stage of the awards involved a public poll – 40,000 people cast their votes for 78 entries that will go through to the next round. The shortlisted films will be scrutinised by a panel of judges before the winners are announced on 15 March. Set up to recognise the best films and videos created for or on behalf of UK-registered charities, the awards are split into seven categories: six are for films under five minutes in length and are based on the charity’s turnover for the latest financial year, and there is a final category for videos of longer than five minutes, including documentaries. The shortlisted videos have focused on overseas aid, health, medical research, access to sport, homelessness, animal welfare, child welfare, local developments, coping with grief and loss, and international community development. The full list of the shortlisted candidates and their videos can be seen on the Charity Film Awards website.

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