The Royal British Legion has launched an augmented reality campaign to bring to life stories from the Battle of Passchendaele, also known as the Third Battle of Ypres, in an effort to connect with young audiences.
The idea was developed after the success of the Every Pin Tells a Tale campaign, for which the charity commemorated the British soldiers who died during Passchendaele, one of the First World War’s bloodiest offensives, by commissioning limited-edition Passchendaele 100 poppy lapel pins.
The latest campaign brings stories to life through the work of AR partner Blippar. Each pin comes in a commemorative box that, when scanned with the Blippar app, transforms into a muddy trench, giving users a glimpse of Passchendaele as they listen to stories of the fallen soldiers.
Omaid Hiwaizi, global head of experience strategy at Blippar, said: "This showcases perhaps the most powerful application of AR for brands: to enhance and deepen the product propositioning. We worked closely with Geometry Global and the legion to deeply understand the physical product and its story. That's how we've managed to create a portal into the world of the soldier in a muddy trench."
A new live-streamed TV show aimed at improving young mothers’ technological skills and literacy has been launched on Facebook.
#techmumsTV is is part of MumsConnected, a partnership between the charity Home-Start UK and #techmums, and is funded by the Nominet Trust as part of its #digitalreach initiative. The hour-long shows are designed for young mums who want to find out more about all things digital, including online safety for them and their children, how to become digital entrepreneurs and using the internet to find work.
Sue Black, founder of Techmums, said: "I launched #techmums in 2012 to help mums across the UK improve their lives through technology. Now, with #techmumsTV we hope to reach even more young mums to help improve their confidence online and master digital skills. We wanted to create something that celebrates young, impressive women who also happen to be mums."
Access to the show is through the #techmumsTV Facebook group.
A digital mentoring programme for women leaving the criminal justice and care systems has been rolled out nationally after a pilot phase.
Link&Chat is a scheme run by the not-for-profit consultancy Working Chance, which supports women in finding and sustaining employment with real career prospects, and the work advice app Rungway.
The programme is designed to match women who are looking for work or are in work with corporate volunteers by means of the app, providing the women with practical advice and guidance as well as industry insights. Users of Rungway use the technology platform to find advice and share their experiences of work and life challenges, with the aim of building confidence by feeling better informed.
Jocelyn Hillman, chief executive of Working Chance, said: "Working Chance generates social mobility by supporting marginalised women and their children to cross the social divide, from lives of exclusion to lives of contribution through employment.
"One of the ways we achieve this is by finding new, creative and innovative ways to work, including partnering with organisations such as Rungway. Without technology like this, women with convictions who are looking for work would struggle to find the support they need to thrive in the workforce. The beauty of this platform is that it also provides our corporate partners with the opportunity to transform the lives of women and their children, invest in the community and learn something new themselves."
An armed forces charity expects to significantly increase its service provision to veterans living with sight loss through mobile functionality.
Blind Veterans UK is adopting technology from Totalmobile in order to increase the number of home visits it carries out each year by 30 per cent by reducing administration and travel for its field employees, who will now be able to carry out most of their tasks on-site without the need to return to the office for form-filling purposes. The charity estimates that this will equate to thousands of additional visits.
Umesh Parekh, head of information services at Blind Veterans UK, said: "Working with Totalmobile’s solutions, our team will now be able to use mobile devices to capture and submit information during assessments and access information on the move in a way that they wouldn’t have been able to before. This will mean that our team can spend more time actually providing services to the blind veterans we support and reducing the time those in need have to wait."