Digital round-up: WaterAid in Wimbledon tennis link

Plus: Deutsche Bank staff in Hackathon for Cure Leukaemia

Augmented reality has appeared at the Wimbledon lawn tennis championships for the first time through a partnership with WaterAid.

The Wimbledon Foundation has linked up with the international aid charity to highlight the issue of millions of women and children across the world walking up to 20,000 steps every day to collect water for their communities.

Visitors in the queue for the tournament can see a pop-up photo exhibition that shows the experiences of people who have to walk to collect water. Further details appear when when users activate the AR Experience option in the Wimbledon app.

Helen Parker, Wimbledon foundation and community manager, said: "The Wimbledon Foundation is proud to be championing clean water through our partnership with WaterAid and helping children in some of the world’s poorest communities fulfil their potential."

The Wimbledon Foundation will donate £100,000 annually for the next three years to WaterAid to help improve access to clean water in poor communities in Ethiopia, Malawi and Nepal.


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Deutsche Bank staff will donate 24 hours of technical expertise in a hackathon to design a mobile app for one of its designated charities of the year, Cure Leukaemia.

Technical staff from the company’s global offices, including the UK, will work against the clock over 19 and 20 July to come up with the best design for the app, which will give leukaemia sufferers and their families access to a resource offering key information on the illness and suggestions that can help them confront it. This includes ways to strengthen self-esteem and mental wellbeing, diet advice and what to expect during treatment.

Advice on the fundraising possibilities associated with the app will be offered by JustGiving during the hackathon, which has received support from the England football team manager, Gareth Southgate, who had helped Cure Leukaemia secure the bank's support during the charities of the year canvassing process.

Cure Leukaemia co-founder Professor Charlie Craddock said: "Having cancer is a full-time job for patients. The treatment we offer is only part of their battle against the disease and aspects such as diet, exercise and mental wellbeing are crucial in helping them combat leukaemia.

"We are immensely grateful to Deutsche Bank for giving Cure Leukaemia this remarkable opportunity to design a resource that could benefit patients worldwide."

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