Digital toolkit for charities launched

The toolkit, produced by the Skills Platform and Zoe Amar Communications, is free to download

A new digital product showcasing best practice, expert insight and practical tips to directly help charities navigate digital transformation has been launched.

The Charity Digital Toolkit has quickly followed the release of last month's Charity Digital Skills Report, which revealed that many UK charities are still struggling to get to grips with digital and is aimed at anyone working in the sector, from front-line staff to senior leaders.

Created by Skills Platform and Zoe Amar Communications, the toolkit has been developed with help from charities and key influencers, including Martha Lane Fox CBE, the Charity Commission, Diabetes UK and Marie Curie. It covers the basics of digital such as mapping your audience and developing your digital strategy, understanding the benefits of different marketing channels and measuring success. Leadership, fundraising, governance and risk are also particular areas of focus.

Dave Evans, product marketing manager at Skills Platform, said that digital was a growing area for the sector and charities needed to be bold when tackling digital issues.

Also read Zoe Amar: The Charity Digital Skills Report – five things every charity leader should do now 

"We know from our work on The Charity Digital Skills Report that digital skills across the sector must be raised if the sector is to become more sustainable and stay relevant and to its audience," he added.

Zoe Amar, founder of Zoe Amar Communications, added: "Digital transformation has been leading the way for many charities, helping them to improve their processes and communication, increase productivity and ultimately drive growth. However, as our Charity Digital Skills Report revealed last month, charities are at serious risk of being left behind if they cannot get to grips with digital.

"This toolkit will give charities a grounding in fundamentals by sharing expert advice, inspirational case studies and tips and tricks."

You can view The Charity Digital Toolkit here.

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