Direct Marketing Association woos charity board members

The Direct Marketing Association is urging member charities to apply for positions on its advisory council and executive board after its decision to restructure.

As part of its strategic review, the board will step down in November and be replaced by a smaller executive board. The association wants to recruit more voluntary sector members and give them a greater say in direct marketing issues.

"The board re-structure is a great opportunity for charity clients to get involved in DMA policy making," said Rosemary Smith, chair of the association's current board. "We would welcome their input."

The board will be reduced from more than 30 members to around 14 in an effort to cut the time it takes to makes decisions and create a more modern and efficient organisation.

Current board members can stand for re-election. The association's members from the voluntary sector are being encouraged to stand for some of the 11 positions on the advisory council, five of which can then be elected as representatives on the board.

The advisory council will look at strategic issues in direct marketing and problems facing association members. Only 27 charities are currently members and there are no representatives on the board.

Mike Barnes, director of marketing and business development at the association, said he did not understand why it had so few charity members because direct marketing was such a huge part of donor recruitment.

"Charity voice on the board will improve representation of direct marketing users, enable them to shape and comment on the industry across vital issues such as legislation and the environment and maybe improve the way marketing is developed within their sector," he said.

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