Direct Marketing in a Post-GDPR World: expert report

Rumours of direct mail’s demise have been greatly exaggerated! When combined with the latest technology, creatively and thoughtfully put together, personalised and targeted, direct mail remains a relevant and highly-effective channel for charities to acquire new supporters. 

Research suggests that well-targeted, well-designed direct mail can resonate with recipients in a way an email and other digital channels cannot. 

In this report, Third Sector Insight and ReAD Group take a look at the world of direct marketing... 

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