Rumours of direct mail’s demise have been greatly exaggerated! When combined with the latest technology, creatively and thoughtfully put together, personalised and targeted, direct mail remains a relevant and highly-effective channel for charities to acquire new supporters.
Research suggests that well-targeted, well-designed direct mail can resonate with recipients in a way an email and other digital channels cannot.
In this report, Third Sector Insight and ReAD Group take a look at the world of direct marketing...
