The proportion of the British public who donated to the recent appeal for the victims of disasters in the Asia-Pacific region was the same as for last year's Burma cyclone appeal, research by the Charities Aid Foundation has found.
Twenty-three per cent of respondents to the CAF-commissioned poll of 999 people aged 16 or over said they had given money to the appeal in October. The appeal was launched to help people affected by the Samoan tsunami, the Indonesian earthquake and severe floods in the Philippines and Vietnam.
The same proportion gave to the Burma appeal in May 2008, research at the time found.
Liz Goodey, head of research at CAF, said the findings showed giving was holding up despite the recession.
"Emergency appeals often hit at the heart of people's emotions and are the result of humanitarian tragedy on a massive scale," she said. "This proves that people are still generous and caring, despite the financially strained times they are facing."
The poll is the third in a series examining responses to major disaster appeals.
Responses to the two most recent appeals are dwarfed by the 81 per cent who made a donation to the 2004/05 Asian tsunami appeal.
More details on the research can be found on the Charities Aid Foundation website.