Dogs Trust introduces VR for face-to-face fundraising

The virtual reality experience gives potential supporters the chance to see what goes on at the charity's rehoming centres

Potential donors to the Dogs Trust will now be able to see the work that goes on in the charity’s rehoming centres through a new virtual reality experience.

Launching the VR experience at the Ideal Home Show this week, the trust has turned to the medium for the first time in order to find new ways of connecting with the public and enable face-to-face fundraisers to show the impact that donors have for the thousands of dogs cared for by the charity.

The VR film, which places viewers in the middle of the rehoming centre, giving them a behind-the-scenes experience, was created with the Good Agency for the trust's Sponsor a Dog scheme and will now be rolled out to fundraisers across the UK.

Kayleigh Barker, head of donor acquisition at Dogs Trust, said: "Sponsor a Dog is a hugely important scheme for Dogs Trust and we needed to engage busy people going about their days. This VR experience will show people the incredible work that really happens in our centres, something we couldn’t offer in real life."

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