UK charities may need to be more direct and "less British" in order to secure funding from US foundations and corporations, according to Ken Hoffman, associate consultant in America of fundraising and recruitment consultancy Action Planning.
"It goes against British politeness, but foundations and corporations want to know who you are, how much money you want, and what you want it for," said Hoffman, who was speaking at last week's Action Planning seminar on US fundraising, supported by Third Sector and ACEVO.
US sources award £141 billion in charitable gifts each year. Often they support UK charities active in areas in which US charities do not traditionally operate, for example those supporting British heritage sites.
According to Hoffman, the secret of success is detailed planning and research. He said that charities must fit their requests into the framework of the donor organisation.