Help.co.uk takes credit and debit card donations for any charity without charging set-up, registration or monthly fees. All eligible donations will automatically generate a Gift Aid claim, which is processed on the site. The donation will then be forwarded to the charity, minus a processing fee to cover administration costs.
The service will be open to all charities but small organisations are expected to benefit most.
According to help.co.uk, only 10 per cent of UK charities have credit card clearance facilities, with many banks not allowing them to use this form of giving because of the limited revenue they receive. It also reports that charities missed out on more than £900m in 2007 because donors failed to Gift-Aid their donations.
“All UK charities should be able to benefit from online giving without having to bear the costs associated with operating a secure website,” said Roger Cresswell, finance director of help.co.uk. “Our tax-savvy services will make sure 100 per cent of Gift Aid is attached.”
The help.co.uk website currently holds 191,000 registered charities and plans to include non-profit organisations within 12 months, taking the number of organisations listed to 325,000.