Donor Care

Good practice, case studies, expert advice and tips for fundraisers on donor care for charities.

Stephen Pidgeon: Love your legacy supporters to death

Charities must understand the potential lifetime value of their supporters and stop bleeding them for every penny they can give, writes our columnist

Charities should focus on retaining rather than obtaining donors, says consultant Roger Craver

The author and website editor tells the International Fundraising Congress in the Netherlands that there is a far greater chance of getting gifts from existing donors

Reuben Turner: Don't bamboozle your donors with charity jargon

'Engagement', 'appeals' and 'legacies' are not words you hear at the bus stop, so charities should not use them when communicating with supporters, writes the creative director of The Good Agency

Richard Radcliffe: We should think more about donors - and trust them

Fundraisers should consider the changing pressures on people making wills and take the long-term view, according to the consultant and legacy expert

Charities will soon live or die by the user experience

Online giving is tipped to become the most popular way of donating, but the sector often fails to optimise the donor experience. Susannah Birkwood reports

Debate: Are charities doing enough to keep hold of their direct debit donors?

The direct debit cancellation rate was 4.58 per cent in August, the highest ever for that month of the year

The role of new technology

More research is needed to find out why only a small number of people donate online, says Institute of Fundraising chief executive Amanda McLean

Debate: Are UK charities bad at asking for money?

The National Council for Voluntary Organisations' Funding the Future report, published recently, suggests that charities are not good at seeking donations from the public, and that fundraisers are sometimes seen by colleagues as a 'necessary evil' or an 'alien species'

Ken Burnett: Thank donors - or they'll desert you

Acknowledging gifts cements donor relationships, says the founder of Clayton Burnett and author of Relationship Fundraising

Debate: Should fundraisers be prepared to take notice of donors' demands?

Keep your donors loyal to survive the recession, fundraisers are told. But how influential should they be? Three experts offer their views

David Burrows: Finding out how money is spent should not be such an ordeal

Reseach proves charity donors want clear information, says TDA's head of fundraising

Most donors 'happy with charity communications'

Perception that many feel inundated is misguided, says new research

Breakthrough Breast Cancer to focus on regular donors

New fundraising team planned

How to keep major donors

Philanthropists say trustworthiness, honesty and clear strategies will help charities hold on to wealthy givers in hard times

'Don't force your cause on donors'

Fundraisers should be less concerned about building relationships and develop donor happiness instead, delegates at the Scottish Institute of Fundraising's annual conference were to be told this week.

Opinion: Charities are still not getting donor care right

Fundraisers must learn to understand the importance of developing relationships with donors and making them feel valued.

Case study: Thanking donors improved results

Forge a lasting relationship with donors on the web, says report

Charities should use the internet to woo people over time and improve the chances of persuading them to donate in future, according to a report from the Institute of Fundraising and online giving charity Missionfish.

Fears that stewardship will 'wither on the vine'

The donor care method known as stewardship could die out unless the Institute of Fundraising develops a code of practice that sets a common definition, according to a fundraising specialist.

Donor relations: the end of the road for one size fits all

Fundraisers are increasingly using communication strategies tailored to individual donors. By Emma Rigby

Regulation with Rosie: donors

The Charity Commission's Rosie Chapman on how not to manage your donors.

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