Donors urged to support campaigners

New Philanthropy Capital claims donors regard campaigning charities as 'slow and intangible'

Donors are being urged to put aside their "exaggerated" fears about charity campaigning and show greater willingness to support it.

Critical Masses, a report published by charity think tank New Philanthropy Capital this week says donors are reluctant to fund campaigns because they think the results are slow and intangible.

They are also worried about the legality of charity campaigning and the risks associated with funding it because of uncertainty about the difference it will make.

"These concerns are exaggerated," the report says. "Campaigning is unambiguously legal and can produce tangible results while carrying reasonable risks."

New Philanthropy Capital said there were "strong reasons" why campaigning should be attractive to donors, most notably because it creates lasting change.

Charities can encourage funders to support them by producing evidence about the effectiveness of their lobbying, it says.

"Good campaigns have clear goals, an explicit idea of how to reach them, and tools for measuring what they achieve," said Gustaf Lofgren, a research analyst at New Philanthropy Capital and co-author of the report.

Tris Lumley, co-author and head of strategy at New Philanthropy Capital, said: "Campaigning offers massive opportunities to donors but many aren't funding it and we wanted to look at this in more detail."


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