Don't let fundraising dent trust, warns standards board
The Fundraising Standards Board has warned charities to carefully consider their fundraising techniques or risk damaging relationships with their donors. The warning comes in response to the Charity Commission report Public Trust and Confidence in Charities 2008, published today.
On a scale of 0 to 10 the sector scored 6.6 on the issue of public trust compared to 6.3 in 2005, when the Charity Commission last completed the research.
However 11 per cent of respondents said their reduced trust in charities could be blamed on fundraising techniques they did not like.
"Individual charities should review their fundraising practices if they want the public to give, or continue to give, with confidence to their particular cause," said Jon Scourse, chief executive of the FRSB.
"Getting fundraising right and reviewing those methods which the public is concerned about will benefit everyone."