Drinkaware chief moves to nutrition charity

Elaine Hindal will join the British Nutrition Foundation in the new year after almost nine years in her current role

Elaine Hindal
Elaine Hindal

Elaine Hindal, chief executive of the alcohol misuse charity Drinkaware, has been appointed to the top job at the British Nutrition Foundation. 

Hindal, who has led Drinkaware since 2013, was previously a director at The Children’s Society and has also held roles in the food and healthcare industries in the UK and North America. 

She will succeed Judy Buttriss, who is stepping down as director general at the end of the year after 14 years in the role. 

Hindal is a trustee of the learning disability charity Mencap and the alcohol and drug treatment charity Change Grow Live. 

Colin Dennis, chair of the British Nutrition Foundation, said: “Elaine has an enormous depth of operational leadership experience in the charity and food sectors, where she has established a strong track record of effectively translating evidence-based scientific information into accessible and relevant communication to promote healthy lifestyles. 

“We are therefore delighted to welcome her to the foundation where this experience will prove invaluable.”

Hindal said: “The Covid-19 pandemic has brought unprecedented changes to society and to attitudes towards health and well-being. 

“With such a great depth of educational and scientific experience in the team, I hope to help ensure that the British Nutrition Foundation is best positioned to play its part as one of the UK’s leading charities concerned with nutrition, building upon Judy and Roy’s impressive legacy.”

The foundation provides information and advice on food and nutrition. 

Roy Ballam, managing director at the foundation, will also leave the charity in December after 26 years with the organisation. The charity said his role would not be recruited to. 

“Elaine will be taking over the overall leadership of the foundation and we don’t plan to recruit a replacement managing director,” the charity said. 

“The role of MD was originally created in 2015 to enable the director general to transition to part time hours. The structure of the organisation will be otherwise unaffected.”

Hindal will join the foundation in January. 

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