The Disasters Emergency Committee’s appeal to help more than 16 million people who are facing starvation in east Africa has raised more than £36m in its first 11 days.
In a statement released today, the DEC said the donations would enable member charities to step up their responses to the crisis, caused by prolonged drought and conflict in the region.
The response is roughly on a par with the DEC appeal launched after the 2010 Haitian earthquake, which raised £38m in its first nine days. In comparison, the 2015 Ebola crisis appeal raised £14m in its first week, the 2016 appeal to help people facing hunger in Yemen raised £13m in 10 days and the Nepal earthquake appeal in 2015 raised £41m in eight days.
A DEC spokeswoman said it was difficult to compare appeal because there were so many variables to consider, such as the extent of media coverage, other news stories and the introduction of different payment methods.
But she said the East Africa Crisis appeal was "going very well to date".
The DEC declined to give details on its advertising spend for the campaign, but said it had a buy one, get one free deal from all advertising outlets and a return on investment of £3.34 per £1 spent over the past nine appeals.
Saleh Saeed, chief executive of the DEC, said: "The response has been phenomenal. I cannot thank the British public, trusts and companies enough for their generous support to the DEC East Africa Crisis appeal, which has now raised an incredible £36m.
"Our member charities are already on the ground providing life-saving assistance to some of the worst-affected people. Your generosity is helping them to step up their response, providing more food, water and medical care to millions of people across east Africa who are in dire need."
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