eBay scheme offers charities access to millions

Online auction site eBay has launched a service that will provide charities with direct tax-efficient access to more than 10 million eBay traders in the UK and more than 157 million potential buyers worldwide.

eBay for Charity teamed up exclusively with BBC Children in Need to unveil the service this week. Other charities are able to register for the service, but they will not be able to benefit from the scheme until late November.

Under the scheme, anyone who sells items on eBay can donate a percentage of the proceeds to a charity of their choice. eBay will match the donation. Sellers will be able to register for their gifts to attract Gift Aid, adding another 28 per cent to the value of the donation.

Charities can also use eBay to sell goods and will only be charged a minimum "insertion fee", which could be as little as 15p depending on the size of the item.

Mark Lewis, head of charity at eBay, said: "This innovative new platform effectively enables charities to open a permanent shop on every desktop."

Users are able to register at the site: www.ebay.co.uk/ebay-for-charity.

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