EDITORIAL: It's time to stop being coy about the work you do

People who work in charities are often coy about what they do, despite the political influence they wield and their role in the economy and public life. They'd rather be called an event manager, or say they work in the "not-for-profit

sector than use the word "charity".

There is a reason, of course. Too many of the public still believe that charities are run by amateur "do-gooders

and there is a perception that people should not be paid a salary for holding out a begging bowl. And heaven help you if that salary happens to be quite a good one.

However, if you ask donors and the journalists who love to dish the dirt on charities whether that means they don't want the money they give to be managed and deployed professionally then the tone of the conversation changes.

Charities are under pressure as competition for the donor pound increases and the press and public expect charities to account for their spending.

The growing role of the voluntary sector in delivering public services demands ever more professional management. These factors make this the right time to take Third Sector weekly. The changes sweeping the sector make the debates all the more urgent. Weekly publication will also make Third Sector more useful as a way to find a new job and to recruit staff.

Independent market research that we commissioned has shown Third Sector to be by far the most valued and respected publication for the people who manage and work in the head offices of charities and other not-for-profit organisations. We intend to build on that. We have changed the magazine's look and feel but its values haven't changed.

We value the professionalism of our readers, and we will shout the importance of what you do from its pages. Third Sector will support your career development.

It will provide you with tools to help you to be better managers, fundraisers, campaigners or financial stewards. With the widest reach of any publication dedicated to the not-for-profit sector, it will be a forum for debate and the exchange of views.

- Please tell us what you think of the new Third Sector, by email, letter or phone. The details are in the panel below.

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