The Institute of Fundraising should focus mainly on keeping cheques as a donation option, increasing legacy giving and educating young people about giving, according to a survey of its members.
The institute commissioned the consultancy nfpSynergy to survey IoF members in an effort to align its priorities with those of its members.
Two hundred and seventy four of the IoF’s 5,000 individual members responded to the exercise, which asked participants to rank the importance of a list of potential initiatives that the IoF could focus on to improve giving.
The ones chosen as the most important to members were keeping cheques as a viable donation option, increasing legacy giving and educating young people about giving.
Participants were also asked to indicate from a list the organisations the IoF would best partner with on the grounds that "they understand how fundraising works and will make sure that fundraisers feel ownership of any subsequent campaign".
The National Council for Voluntary Organisations’ Funding Commission was ranked as one of the most popular to partner with, whereas the government and the Office for Civil Society were given the largest proportion of "poor partner" and "mediocre partner" responses.
Peter Lewis, the new chief executive of the IoF, said the report showed the organisation was on track with its work.
"Tapping into the younger donor market may well be a new focus for our activity; we now need to get a sense from members as to how best to take this area of work forward," he said. "I look forward to discussing this as I meet our members and learn more about their organisations’ priorities."