Encams stages 'Keep Britain Tidy' comeback

ANNIE KELLY

Green charity Environmental Campaigns (Encams) is bringing back its "Keep Britain Tidy

slogan in an effort to improve communications on litter and waste issues.

The revamped logo will launch as part of a nationwide anti-dog-fouling campaign in June.

Encams initially dropped the Keep Britain Tidy slogan after it started working on wider environmental campaigns six years ago.

"The press and public have never stopped using the Keep Britain Tidy slogan and it has proved an enduringly popular brand,

said Sue Nelson, marketing director at Encams. "We've bought Keep Britain Tidy back by popular demand, and hope that it will prove an effective tool to help us get our message across."

The charity, formerly known as the Tidy Britain Group/Going for Green, undertook a general rebranding at the end of 2001.

"We took a strictly low-cost approach to this rebrand,

explains Nelson.

"I certainly couldn't justify using public money to pay for a new logo and we used a small local company to do the work for us. We haven't radically changed what we used before and will tweak and feed the changes through our campaigns to minimise the waste of resources."

The charity also works on a number of other programmes including the Blue Flag clean beaches award. It also develops education programmes and will launch a schools poster campaign featuring pop group Atomic Kitten.

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